The Shift To Thrift - It's The New Black is a large-scale mailing list featuring contacts in general merchandise mail order buyers. Consumers who are in the market for or are ready to buy merchandise, products and services that are off-price. Designed for targeted marketing outreach, this data helps you connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Consumers who are in the market for or are ready to buy merchandise, products and services that are off-price.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $120/M |
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