The Super Spenders - Consumer Wealth Index - By Products delivers a curated database of buyers in general merchandise mail order buyers, offering massive nationwide reach across millions of records. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Direct mail and online consumer product buyers who have completed a consumer survey indicating what products they buy and how much they spend on them, reflecting their purchasing habits.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 200,000,000+ |
| Base CPM | $140/M |
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