The Potpourri Group Masterfile -Wiland Modeled Selection Program provides broad reach spanning 2,246,959 records, connecting marketers with buyers in general merchandise mail order buyers. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Buyers of unique brands from apparel and jewelry to bedding and dog and equestrian merchandise through the e-commerce websites and direct mail catalogs that cater to diverse tastes.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 2,000,000+ |
| Base CPM | $155/M |
Get record counts, pricing, available selections, and delivery timelines for The Potpourri Group Masterfile -Wiland Modeled Selection Program.
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