The The Young and The Affluent is a large-scale mailing list featuring buyers in general merchandise mail order buyers. Buyers between the ages of 25-35 and have incomes of $75K+ who purchase high end products and services just because they can. This list is built for consumer acquisition programs, enabling marketers to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Buyers between the ages of 25-35 and have incomes of $75k+ who purchase high end products and services just because they can.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $125/M |
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