The VIVA Active Hispanic Amex Shoppers delivers a curated database of buyers in general merchandise mail order buyers, offering solid coverage with 545,669 available records. Hispanic shoppers who have been responsive to offers such as electronics, catalogs, credit cards, auto, communications etc. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Hispanic shoppers who have been responsive to offers such as electronics, catalogs, credit cards, auto, communications etc.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 500,000+ |
| Base CPM | $120/M |
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