Featuring broad reach spanning 1,121,865 records, the Walter Drake Enhanced targets buyers active in general merchandise mail order buyers. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Buyers of apparel, accessories, holiday products, beauty items, pet products, personalized christmas cards and more enhanced with donnelly marketing's unique touch, ensuring a memorable shopping experience.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $140/M |
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