Featuring solid coverage with 938,005 available records, the Will Kits Mail Order Buyers By Age targets buyers active in general merchandise mail order buyers. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Consumers who have purchased a series of quick-n-easy will kits, living wills, and living trusts enabling them to legally make their estate and financial decisions, ensuring peace of mind for their families.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 900,000+ |
| Base CPM | $160/M |
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