Wish List provides massive nationwide reach across millions of records, connecting marketers with buyers in general merchandise mail order buyers. Direct mail buyers and multi-buyers who have purchased everything under the sun broken down by category. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Direct mail buyers and multi-buyers who have purchased everything under the sun broken down by category.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 50,000,000+ |
| Base CPM | $120/M |
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