Featuring massive nationwide reach across millions of records, the Big Fat Daddy Data targets contacts active in general. Whether you're running consumer acquisition programs or building awareness, this list lets you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Data sourced from transactional data, credit score modeling, promotional lifestyle enhancements, mortgage data, date of birth files, new births, new homeowners, and other demographic insights for targeted marketing strategies.
| Category | General |
| Segment | Consumer |
| Universe Size | 200,000,000+ |
| Base CPM | $120/M |
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