Featuring broad reach spanning 3,246,721 records, the Genealogy/Ancestry Researchers targets inquirers active in general. This list is built for targeted marketing outreach, enabling marketers to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Individuals who have an interest in learning about their ancestry and genealogy and have opted-in to various websites to search and lookup their family history, often seeking connections and understanding of their roots.
| Category | General |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $100/M |
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