Generation X Households provides massive nationwide reach across millions of records, connecting marketers with homeowners in general. Use this list to power direct mail campaigns and reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Gen x households consists of americans ranging in age from 35 to 51 who can be selected by mmyy. Currently, there are over 66 million generation x households that are influential in the marketplace and family dynamics.
| Category | General |
| Segment | Consumer |
| Universe Size | 50,000,000+ |
| Base CPM | $105/M |
Get record counts, pricing, available selections, and delivery timelines for Generation X Households.
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