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Consumer

Gold Collar Baby Boomers

Universe / Total Count 3,000,000+
$$ Starting at $110/M

Overview

This consumer mailing list offers access to contacts in general, with broad reach spanning 3,101,587 records. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.

Source Description

People born between 1946 and 1964: higher income consumers that represent almost $2 trillion in spending power, and these gold-collared boomers are increasingly focused on health, travel, and enjoying their retirement years.

List Details

Category General
Segment Consumer
Universe Size 3,000,000+
Base CPM $110/M

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