Featuring massive nationwide reach across millions of records, the In The Know - Current Affairs/Medical Updates targets contacts active in general. Marketers leverage this data for customer prospecting initiatives, gaining the ability to engage audiences segmented by behavior and demographics. Recommended for marketers who need verified, deliverable consumer contact data at scale.
Consumers who are subscribing to streaming services, cable news, broadband services and cable/satellite to get updates for current affairs/medical information are keen on staying informed and engaged with the world around them.
| Category | General |
| Segment | Consumer |
| Universe Size | 10,000,000+ |
| Base CPM | $120/M |
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