Featuring massive nationwide reach across millions of records, the It's Your Birthday - Exact Age By Month & Year targets contacts active in general. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Promos, coupons and free gifts help celebrate individuals who are turning a certain age in a specific month or within a specific date range such as their birthday milestones.
| Category | General |
| Segment | Consumer |
| Universe Size | 10,000,000+ |
| Base CPM | $120/M |
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