Featuring massive nationwide reach across millions of records, the Modus Vivendi New Way Of Life targets contacts active in general. Lifestyle attributes of direct mail responsive consumers. Marketers leverage this data for targeted marketing outreach, gaining the ability to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Lifestyle attributes of direct mail responsive consumers.
| Category | General |
| Segment | Consumer |
| Universe Size | 20,000,000+ |
| Base CPM | $85/M |
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