The NHD American Baby Boomers Masterfile is an expansive mailing list featuring contacts in general. American baby boomers who are all enjoying their second adulthood. This list is built for direct mail campaigns, enabling marketers to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
American baby boomers who are all enjoying their second adulthood.
| Category | General |
| Segment | Consumer |
| Universe Size | 30,000,000+ |
| Base CPM | $100/M |
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