Featuring massive nationwide reach across millions of records, the Spending Consumers targets contacts active in general. Consumers who are actively purchasing merchandise through direct mail. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Consumers who are actively purchasing merchandise through direct mail.
| Category | General |
| Segment | Consumer |
| Universe Size | 100,000,000+ |
| Base CPM | $135/M |
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