Holiday Shoppers - Impulse Buyers provides broad reach spanning 8,674,552 records, connecting marketers with buyers in gifts-gift buyers. Individuals who wait until the last minute for their Christmas shopping. Whether you're running multi-channel marketing campaigns or building awareness, this list lets you access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Individuals who wait until the last minute for their christmas shopping.
| Category | Gifts-Gift Buyers |
| Segment | Consumer |
| Universe Size | 8,000,000+ |
| Base CPM | $120/M |
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