The America's Interactive - Masterfile delivers a curated database of contacts in home computers and software, offering broad reach spanning 3,374,000 records. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Consumers who have signed on, entered a key word or words then clicked thru to find a particular product or service they would like to buy or research further, demonstrating active engagement.
| Category | Home Computers and Software |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $120/M |
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