New Generation Xers provides solid coverage with 520,000 available records, connecting marketers with contacts in home computers and software. Generation x'ers are consumers who all live at home. Marketers leverage this data for targeted marketing outreach, gaining the ability to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Generation x'ers are consumers who all live at home.
| Category | Home Computers and Software |
| Segment | Consumer |
| Universe Size | 500,000+ |
| Base CPM | $135/M |
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