Key Investment - Retail Individual Investors (RII) provides broad reach spanning 1,785,216 records, connecting marketers with members in personal investing and finance. Individuals who purchase securities for his or her own personal account rather than for an organization. Whether you're running direct mail campaigns or building awareness, this list lets you reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Individuals who purchase securities for his or her own personal account rather than for an organization.
| Category | Investors |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $290/M |
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