The American Platinum - Gold and Platinum New Issue Bank Cards is a large-scale mailing list featuring inquirers in life events. Consumers who have responded through direct marketing, online, and telemarketing offers using a newly issued bank card. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Consumers who have responded through direct marketing, online, and telemarketing offers using a newly issued bank card.
| Category | Life Events |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $140/M |
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