Buyer Advantage New Parents provides solid coverage with 686,556 available records, connecting marketers with buyers in life events. Families that have recently welcomed a new baby into their households. This list is built for direct mail campaigns, enabling marketers to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Families that have recently welcomed a new baby into their households.
| Category | Life Events |
| Segment | Consumer |
| Universe Size | 600,000+ |
| Base CPM | $105/M |
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