First-Time Parents provides broad reach spanning 1,300,000 records, connecting marketers with contacts in life events. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
First time parents.
| Category | Life Events |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $125/M |
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