Featuring broad reach spanning 3,200,000 records, the Newly Issued Bank Cards targets contacts active in life events. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Newly issued bank card holders.
| Category | Life Events |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $140/M |
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