Featuring broad reach spanning 1,036,845 records, the Blair Subscriber Masterfile targets subscribers active in magazines (general). This file has been overlaid with Subscriber Genetics, a vertical segment of Infogroup's Marketing Genetics Database. Marketers leverage this data for targeted marketing outreach, gaining the ability to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
This file has been overlaid with subscriber genetics, a vertical segment of infogroup's marketing genetics database.
| Category | Magazines (General) |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $135/M |
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