Southern Living Wiland Direct Modeling Program provides broad reach spanning 1,568,271 records, connecting marketers with buyers in magazines (general). Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Wiland direct members can apply their models to southern living's subscriber universe to connect with their ideal customer type for highly successful marketing campaigns.
| Category | Magazines (General) |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $160/M |
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