Featuring solid coverage with 313,191 available records, the Yankee Publishing Masterfile targets buyers active in magazines (general). Marketers leverage this data for customer prospecting initiatives, gaining the ability to engage audiences segmented by behavior and demographics. Recommended for marketers who need verified, deliverable consumer contact data at scale.
Masterfile that combines and dedupes yankee magazine subscribers and old farmer's almanac buyers to offer a robust collaboration of consumers with a shared interest in regional culture, gardening, and traditional lifestyles.
| Category | Magazines (General) |
| Segment | Consumer |
| Universe Size | 300,000+ |
| Base CPM | $155/M |
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