The Yankee Publishing Masterfile - Wiland delivers a curated database of buyers in magazines (general), offering solid coverage with 307,053 available records. Wiland Direct members can apply their models to the YPI records, to target individuals who most closely match their own subscribers, donors or buyers. Marketers leverage this data for customer prospecting initiatives, gaining the ability to engage audiences segmented by behavior and demographics. Recommended for marketers who need verified, deliverable consumer contact data at scale.
Wiland direct members can apply their models to the ypi records, to target individuals who most closely match their own subscribers, donors or buyers.
| Category | Magazines (General) |
| Segment | Consumer |
| Universe Size | 300,000+ |
| Base CPM | $155/M |
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