Featuring broad reach spanning 7,334,527 records, the AmeriList Grandparents Database targets homeowners active in mature market. Designed for direct mail campaigns, this data helps you reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Individuals 65 years and older who currently live in the same household as their grandchildren
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 7,000,000+ |
| Base CPM | $110/M |
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