Reach buyers in mature market with this consumer mailing list, offering broad reach spanning 4,598,637 records. Grandparents who are catalog buyers of merchandise and specialty items for their adult children and their grandchildren. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Grandparents who are catalog buyers of merchandise and specialty items for their adult children and their grandchildren.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $125/M |
Get record counts, pricing, available selections, and delivery timelines for Boomer Nation Goes Gray.
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