Booming Boomers - College Bound provides broad reach spanning 9,500,000 records, connecting marketers with contacts in mature market. Baby Boomers who are going back to college. Whether you're running multi-channel marketing campaigns or building awareness, this list lets you access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Baby boomers who are going back to college.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 9,000,000+ |
| Base CPM | $90/M |
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