Consumer Trends Turning 55 Masterfile provides broad reach spanning 1,813,664 records, connecting marketers with buyers in mature market. Direct response buyers who are turning 55 this year and who have made two or more offline or online purchases of a variety of products. Use this list to power targeted marketing outreach and connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Direct response buyers who are turning 55 this year and who have made two or more offline or online purchases of a variety of products.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $135/M |
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