Direct Marketing Prospect List: Still Going Strong Niche provides broad reach spanning 1,313,133 records, connecting marketers with homeowners in mature market. Households with adults over the age of 60. Designed for direct mail campaigns, this data helps you reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Households with adults over the age of 60.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $70/M |
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