Featuring broad reach spanning 6,777,248 records, the Direct Marketing Prospect List: X-Tra Needy Niche targets homeowners active in mature market. Households headed by an older person, generally in their late 60's, have a great interest in grandchildren, and about half own their homes. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Households headed by an older person, generally in their late 60's, have a great interest in grandchildren, and about half own their homes.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 6,000,000+ |
| Base CPM | $70/M |
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