Featuring massive nationwide reach across millions of records, the DirectSelect Seniors targets inquirers active in mature market. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Seniors age 50+, who have responded to direct mail offers, questionnaires or have filled out warranty cards for products they have purchased, changing their lifestyles and seeking new experiences.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 30,000,000+ |
| Base CPM | $110/M |
Get record counts, pricing, available selections, and delivery timelines for DirectSelect Seniors.
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