The Grandparents Raising Grandchildren Mailing List is a large-scale mailing list featuring contacts in mature market. Grandparents are younger and healthier than previous generations and this positively affects their ability to care for their grandchildren. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Grandparents are younger and healthier than previous generations and this positively affects their ability to care for their grandchildren.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $105/M |
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