Featuring broad reach spanning 4,000,000 records, the ICOM TargetSource Grandparents targets inquirers active in mature market. Designed for consumer acquisition programs, this data helps you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Generous grandparents who have the time and purchasing power to respond to offers that affect not only their grandchildren but their daily lives as well, often seeking quality products.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $105/M |
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