The Senior Citizens - IMS is an expansive mailing list featuring contacts in mature market. Database of men and women over the age of 65. This list is built for targeted marketing outreach, enabling marketers to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Database of men and women over the age of 65.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 50,000,000+ |
| Base CPM | $70/M |
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