The Senior & Still Working AWI delivers a curated database of contacts in mature market, offering broad reach spanning 1,132,311 records. Use this list to power customer prospecting initiatives and engage audiences segmented by behavior and demographics. Recommended for marketers who need verified, deliverable consumer contact data at scale.
Working class seniors who have put off their retirement years as they are still paying a mortgage, have medical expenses and may be primary support for their families, seeking stability.
| Category | Mature Market |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $120/M |
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