Featuring solid coverage with 734,436 available records, the Likely To Initiate Reverse Mortgage - Social Media Active targets contacts active in occupant & resident. Consumers who have built up equity in their property and are seeking additional income options. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Consumers who have built up equity in their property and are seeking additional income options.
| Category | Occupant & Resident |
| Segment | Consumer |
| Universe Size | 700,000+ |
| Base CPM | $135/M |
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