Featuring broad reach spanning 4,994,936 records, the Direct Marketing Prospect List: Big Spender Parents targets homeowners active in parenthood. Middle aged households with one or more children. Marketers leverage this data for targeted marketing outreach, gaining the ability to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Middle aged households with one or more children.
| Category | Parenthood |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $70/M |
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