Featuring broad reach spanning 4,820,000 records, the DirectSelect African-American Families At Home Addresses targets inquirers active in parenthood. Whether you're running consumer acquisition programs or building awareness, this list lets you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
African-american consumers with families who have responded to direct mail offers, questionnaires, have filled out warranty cards for products they purchased, reflecting their engagement and purchasing power.
| Category | Parenthood |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $140/M |
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