The Likely New Baby in the Home, Life Stage - Powered By Amex Advance(SM) delivers a curated database of contacts in parenthood, offering solid coverage with 659,454 available records. Active consumers have a propensity to spend on products uniquely aligned with the life stage of new parenthood. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Active consumers have a propensity to spend on products uniquely aligned with the life stage of new parenthood.
| Category | Parenthood |
| Segment | Consumer |
| Universe Size | 600,000+ |
| Base CPM | $140/M |
Get record counts, pricing, available selections, and delivery timelines for Likely New Baby in the Home, Life Stage - Powered By Amex Advance(SM).
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