The Big-Hearted Retirees delivers a curated database of donors in political engagement and social causes, offering solid coverage with 152,333 available records. These retired individuals are active donors, giving generously to various charitable and political causes and candidates. Marketers leverage this data for targeted marketing outreach, gaining the ability to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
These retired individuals are active donors, giving generously to various charitable and political causes and candidates.
| Category | Political & Social Topics |
| Segment | Consumer |
| Universe Size | 100,000+ |
| Base CPM | $135/M |
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