Featuring broad reach spanning 3,192,981 records, the African American Buyers - Mail Order Shoppers targets buyers active in premium & catalog buyers. African American households that have made purchases via mail order catalogs in the last 12 months. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
African american households that have made purchases via mail order catalogs in the last 12 months.
| Category | Premium & Catalog Buyers |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $105/M |
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