The Yes Dear - Women in Charge is an expansive mailing list featuring homeowners in women's. These happily married females are the head of the household. This list is built for consumer acquisition programs, enabling marketers to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
These happily married females are the head of the household.
| Category | Women's |
| Segment | Consumer |
| Universe Size | 10,000,000+ |
| Base CPM | $120/M |
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